Advanced Autodynamics

Advanced Autodynamics is an automotive repair shop that consistently struggled getting customers through the door. The owner, who was named on the top 50 automotive technicians in country, quickly realized that he needed a strong internet presence along with a well thought out marketing plan. He had a website but it lacked all the marketing elements that attracted, informed, and persuaded customers to call or come in.

The Challenge

            To create a new attractive and functional website that encompasses all the marketing                 and customer service features to make the site as user-friendly and service oriented                 as possible.

            To develop and advertising plan to effectively market and promote the site and reach                 the shop’s target client demographics.

The Objectives

            Incorporate functionality like, online credit application, car rental, tow truck, online                 appointment, service tracking

            Lay out a plan for marketing and advertising to accommodate the unique client base                 which consists of several zip codes inside the city, women 22-50, and specialty needs                 such as specific engine type and technically challenging vehicles.

            Incorporate the new website and new web address into all of traditional marketing                 campaigns such as business cards, pamphlets, brochures and key chains.

The Execution

            We create a new design for Advanced that was both beautiful and bold, with sharp                 angles and a consistent flow throughout.

            We inundated the site with features and functionality including customer login, a                 tracking system that allows customers to see their service history, upcoming service                 dates, and book appointments online just to name a few.

            After launch, we initiated an in-depth marketing plan, placing the site on key search                 engines such as Google, Yahoo, and MSN. We also negotiated with several websites                 throughout the valley placing banner where they would be most visible to their market.

The Execution

            The final product is a site that is as functional as it is attractive. Clients rave at how                 easy is to navigate and statistics show several visitors spend upwards of 20-30                 minutes browsing the pages, reading the articles and watching the videos.

            The site was named in the top 10 automotive sites by ASA Automotive Magazine for the                 month of February.

            The biggest result is in Return on Investment (ROI). Advanced Autodynamics has seen                 a substantial increase in business, the majority of which come directly from the                 website with 2-3 new clients a week.  They continue to make modifications and                 additions to the site to better serve their clients.