Newsome Web Design & Internet Marketing

Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace, and is a revolutionary way to increase sales and profits. Newsome Marketing's permission-based email service will help you target, create, and deliver effective messaging with lightning speed that drives action and manages customer relationships. We'll help you achieve real results, reaching potential and existing customers with relevant, compelling email communiqués.

Benefits of Email Marketing:

Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
Return on investment has proven to be high when done properly and e-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, corrolate sales with marketing.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
Over half of Internet users check or send e-mail on a typical day.
Specific types of interaction with messages can trigger other messages to be automatically delivered.
Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
An exact Return on investment can be calculated with "track to basket" - this tracks the journey of the recipient from message delivery all the way through to purchase confirmation.